KB - Kilobyte - 1,024 Bytes

KDA - Abbreviation for Keyword Density Analyzer.

KEI - Abbreviation for Keyword Effectiveness Index. The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords should be the most effective for your campaign.

Keyphrase - A two or more-word phrase prospects would type into a search query box to find products and services like yours. SEO is the process of optimizing web pages for keywords and Keyphrases so that they rank highly in the results returned for search queries. Although Keyphrases contain individual keywords, optimizing for keywords is not recommended. Also known as key phrase or as a keyword phrase.

Keyword - A word used in a search engine to perform a search. A word used in a query. Keywords are targeted based on what users looking for the specific information or product are most likely to use as part of a query. Most websites actually target 'keyword phrases' because single keywords are too generic and it is very difficult to rank highly for them. Accurate keyword targeting is considered by most to be essential to effective SEO

Keyword Density - A measure of the frequency of your keyword in relation to the total word count of the page. For example if web page has 100 words, and keyword phrase appears 10 times, it is density is 10%. When a user enters a query, search engines display a list of pages containing the search terms. When keyword density is inflated artificially, it is often referred to as keyword stuffing. If the keyword density is too high some search engines could penalize web site for spamming.

Keyword Marketing - The way to put your message in front of people who are searching using particular Keywords and Keyphrases.

Keyword Meta Tag - The keyword Meta Tag allows the author to emphasize the importance of certain words and phrases used within a Web page source. Some search engines pay attention to this information, others just ignores it.

Keyword Phrase - Same as Keyphrase.

Keyword Prominence - The placement of a given keyword on a web page. The higher up in the page a particular word is, the more prominent it is and hence, is accorded more weight by search engines.

Keyword Proximity - The relative distance between keywords in the visible text of a web site.

Keyword Purchasing - Not to be confused with PPC, keyword purchasing refers to the practice of buying advertising space on specific SERPs. It offers a fairly high level of targeted advertising, because the ad is only displayed to users who enter specific keywords in a query.

Keyword Ratio - Same as Keyword Density.

Keyword Relevancy - Keywords used in your Meta tags must be relevant to the content or theme of your Web page, or overall theme of your Web site.

Keyword Research - The search for keywords related to your Web site, and the analysis of which ones yield the highest return on specific SERPs

Keyword Search - Basically the same as search, it refers to a search for documents containing specific keywords.

Keyword Spaming - The excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's ranking. Keyword Spaming repeats same words over and over again in text and/or Meta tags and/or using Invisible Text. Most search engines is easily detect this technique and could exclude subject Web page from their index or ban entire domain.

Keyword Spamdexing - Same as Keyword Spaming

Keyword Stuffed Alt Tags - The old and crude method of ranking higher.

Keyword Stuffing - Same as Keyword Spaming

Keyword Tag - A Meta Tag that is listing keywords associated with the page.

Keyword Targeting - The practice of optimizing certain pages of a web site to rank well in a search for specific keywords. Keyword targeting is generally considered vital to effective SEO.

Keywords - Same as Keyword.

KFCP - Abbreviation for Keyword Focused Content Page, the search engine friendly doorway page. Sometimes simply called honest doorway pages.

Kickback Marketing - A collective name for post-dotcom-bust Internet marketing techniques that is focus on revenue sharing. Examples of kickback marketing include affiliate programs, pay-for-performance programs, bartering etc. The success of Kickback Marketing lies in its utilization of the nature of the Internet to effortlessly pass customers back and forth between affiliated sites.

KIS - Abbreviation for Keep It Simple. Generally considered one of the golden rules of web design, SEO and online business.

Klog - The term used when Weblogs are used in knowledge management use cases.

KO - Language Code for Korean

KRW - Currency Code for South Korea Won

KW - Abbreviation for Key Words. Used to define the terms a user might enter into a search engine to find information on their query.