Creating A User-Friendly Website by: Karl Ribas

In my last article, I stated several facts about the importance of having a developed search engine friendly website. The website would be visually pleasing and at the same time optimized for high search engine rankings. It stated the differences between a designer and a search engine optimizer. It also stressed the important functions that both vocations respectively have on a website's development. The article even offered some of my own personal design/optimization workarounds that can easily be applied to your current or next project.

What the article had failed to mention or discuss through, was the third party that plays a huge role in whether or not a website stays successful or washes away never to be seen or heard of again; referring to website's users or visitors.

When developing and maintaining a website, one should not only remember to consider a search engine friendly design, but also the users and their interactions within the website. For the most part, your website's usability should be considered equally if not more important than...

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Content, Popularity, Saturation...

Any "relevant" content will due, as long as it is useful to the visitor. Original content is best (but more difficult). This will not only add quality pages to your site, but attract visitors. The more often new content is added, the more of an increase in repeat visitors. Make sure it is useful and relevant to your site, or you will only "water it down" which can have an opposite effect. Good content will then incourage others to link to your site. The infamous "backlinks". Link popularity is very inportant for both ranking high in the SERP's (search engine results pages) as well as sending traffic to your site through these links.

HINT: We are a webmaster related site. What we provide for free to our visitors is webmaster related. Intern, we get repeat visitors. But we must continue to add and improve our content or they may no longer feel the need to return.

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