To Do Basic Search Engine Optimization for Web Pages by: Tim Slavin

When a prospect or customer uses Google to find a product or service you offer, ideally you want your web pages to appear in the top 10 search results. There are many excellent articles online that describe different ways to improve the search engine rankings of your web pages.
My goal is not to write yet another how-to article about search engine optimization. Today I want to describe basic steps that businesses can take before they explore more refined optimization strategies. I encounter many clients whose web sites fail to meet even rudimentary search engine optimization. Don't worry, however. You do not have to be technically inclined to make most of these changes, or to understand everything.
Best case, this article will confirm that your web pages are...
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Things you should know about affiliate marketing by: Tomas Anderson

The truth about affiliate marketing is that 90% of affiliates make under 100$ a month. So I would not count on making a full-time income unless you can really learn and get super good at the following:
1. How to build a good site that converts
2. SEO - you need TONS of traffic since only maybe 1 out of 200 will buy and your commission per sale may only be around $10. SEO help your site get top ranking in the search engines so more people can find you. There may be over 1 million pages competing for a search term relating to a product you are trying to sell so you have to be really good. Thousands of people already know how to do this, so you have lots of catch up to do.
3. Then there is lots of...
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The Age of a Domain Name

One of the ways Google uses to minimize search engine spam is by giving new websites a waiting period of three to four months before giving it any kind of PageRank. This is referred to as the "sandbox effect". It's called the "sandbox effect" because it has been said that Google wants to see if those sites are serious about staying around on the web. The sandbox analogy comes from the concept that Google does this by throwing all of the new sites into a sandbox and let them play together, away from all the adults. Then, when those new sites "grow up", so to speak, then they are allowed to be categorized with the "adults", or the websites that aren't considered new.

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The Importance of Backlinks

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

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10 Ways To Improve Your Web Site's Alexa Ranking by: William R. Nabaza

This is not to trick or cheat Alexa from ranking you as high as is not true but actually a free tour for the capabilities and functionalities of Alexa, understanding majority of these features will lead to higher rank on Alexa. Still web site's content, attractiveness, speed, functionality and importance plays a vital role in getting a higher rank on Alexa as these ways are just tips and hints to improve your alexa ranking. A low Alexa rank will mean 2million to 5million rank and a higher improve ranking is about 1 to 100,000. I will be using... Go-to-Read >>>

The Body Content

Page text is very important part of search engine optimization. Many search engines like Google "strip" the body text and use it to not only to display sections in their search results, but they also use the body text to determine the subject matter of web pages. This way mostly relevant sites are found in their search results.

Keywords and phrases should appear toward to the tops of your web pages and "trickle" down the page. Here is how. Let's start with the HEADING tag. Here are example Heading tags in order which should appear in-between the BODY tags of your web page(s):

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The Easiest Way to Exercise Your lateral thinking skills in SEO by: John Alexander

I was noticing a load of significant traffic coming in through 3 or 4 of my main pages for this project where a client was selling vitamin type supplements. While there was some good targeted traffic coming in, there were not many sales happening. Often, the most natural things in the world for us to do, is work on those OTHER important pages which are not ranking yet. At one point I stopped to consider the possibility of looking at things another way.

Was there anything I could possibly do "quickly," that would get this client some new business, while I was in the process of working on getting the other newest pages ranked? I had noticed much of the traffic was coming in on one particularly busy FAQ (Frequently Asked Questions) page. It became apparent that one of the reasons people were coming into this FAQ page was because they had "questions" in their mind about this supplement product which needed answering. (What is the product?, Is it safe?, Was there controversy?) In other words, I felt they were not ready to buy, but the reason they were flocking to this page was for general information. What other information could I give them that would give them some "peace of mind" about this product?

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Ten Ways to Make Sure Your SEO Goes Out of Its Way for You by: Michael Murray

If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:
1. Be realistic.
Don't waste your time or the SEO firm's expertise by arguing about broad search terms. Don't say you want to be in the Top 10 for "e-commerce." The SEO firm should ask: "E-commerce and what else? E-commerce consultants? Please be specific."
2. Think long-term.
If you can't help yourself and you want broad search terms, such as "toys," think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren't site design, programming and link popularity flaws.
3. Be open with log files.
Don't shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can't provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?

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The Rise and Rise of Article PR - What are the Implications? by: Glenn Murray

Because article PR is such an effective way of generating a high search engine ranking, it has now entered the mainstream. As an SEO copywriter, I get several requests each week for quotes to write articles. These requests come almost exclusively from business owners and marketing managers who know little (if anything) about SEO. They obviously didn't go looking for article PR; article PR found them... As a result of its newfound mainstream popularity, the number of articles being written and submitted has increased by between 100% - 600% in the past year! Christopher Knight, owner of the biggest article submission site, EzineArticles, tells me that the number of article submissions to his site increased by a staggering 600% from 2004 to 2005. In 2004, EzineArticles was averaging only 1416 article submissions per month. In 2005, it was averaging 8482 article submissions per month!

Similarly, at the end of 2005, when I spoke with Mel Strocen, owner of GoArticles, he reported a doubling of article submissions in the second half of the year. "In the last 6 months article submissions have increased by 100%, going from about 1,000 submissions per week to 2,000+ per week," he said.

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The Other Side of the Search Gods Abracadabra! by: Liji

Pretty useful sites for someone very much interested in knowing how to drape or the tradition of the sari?! (Well, no prayer goes unanswered...whether you like the answer or not!) By using keywords to determine how each page will be ranked in search results and not simply counting the number of instances of a word on a page, search engines are attempting to make the rankings better by assigning more weight to things like titles, subheadings, and so on.
Now, unless you have a clear idea of what you're looking for, it may be difficult or impossible to use a keyword search, especially if the vocabulary of the subject is unfamiliar. Similarly, the concept based search of Excite (instead of individual words, the words that you enter into a search are grouped and attempted to determine the meaning) is a difficult task and yields inconsistent results.
Besides who reviews or evaluates these sites for quality or authority? They are simply compiled by a computer program. These active search engines rely on computerized retrieval mechanisms called "spiders", "crawlers", or "robots", to visit Web sites, on a regular basis and retrieve relevant keywords to index and store in a searchable database. And from this huge database yields often unmanageable and comprehensive results ...results whose relevance is determined by their computers. The irrelevant sites (high percentage of noise, as it's called), questionable ranking mechanisms and poor quality control may be the result of less human involvement to weed out junk. Thought human intervention would solve all probes ...read on.

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